0

The Teacher's Guide to Pricing Matters

eBook - Quality Teaching Has Its Price, Marketing for Teaching Freelancers

Erschienen am 07.10.2019, 1. Auflage 2019
Auch erhältlich als:
19,99 €
(inkl. MwSt.)

Download

E-Book Download
Bibliografische Daten
ISBN/EAN: 9783741220043
Sprache: Englisch
Umfang: 360 S., 7.33 MB
E-Book
Format: EPUB
DRM: Adobe DRM

Beschreibung

Freelance teachers, who have relied on 'the going rates' only to find out they have continuously undercharged their students and customers, can now work out an acceptable pricing rate for their teaching services to overcome the three-year death cycle causing many freelancers to give up their teaching careers.Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? Janine Bray-Mueller has encapsulated the key lessons on pricing she learned during her career as a freelance language teacher.Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products designed to be sold). This will enable you to build up a sustainable teaching business.In a competitive market, pricing is problematic, particularly in uncertain economic times.Understanding why many teachers are trapped in a position of underearning is the first step to escape. Your price should never fall below your 'resentment number', the lowest price you will accept without resenting it. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors' prices is important, but the 'going rate' is not necessarily an appropriate rate to charge. You may be under constant pressure to discount prices, and when and howto increase prices to avoid a return to underearning.Value-based pricing is an approach that Janine has applied very successfully to freelance teaching and this is explained fully with valuable practical advice on how it gives a more flexible approach to pricing.Step by step instructions are given on how to identify both your personal and business costs. With the aid of this book, you can calculate your available teaching time and establish your resentment number and price range. Charts and calculation examples are available as MS Excel worksheets on request. Contact links are in the back of the book.Janine presents effective ways to manage pricing matters in an entertaining way that makes them both meaningful and memorable for the freelance teacher. Her book contains all you need to know to overcome your demons, price your teaching services effectively and establish a financially sound career which is sustainable in the long-term.

Autorenportrait

Janine Bray-Mueller:Janine Bray-Mueller is a freelance teacher trainer living in France. A former member of IATEFL Executive Marketing Committee, she now writes about marketing and the business side of teaching for her website Entrepreneurial Freelance Teachers Training. www.ft-training.com

Informationen zu E-Books

„E-Book“ steht für digitales Buch. Um diese Art von Büchern lesen zu können wird entweder eine spezielle Software für Computer, Tablets und Smartphones oder ein E-Book Reader benötigt. Da viele verschiedene Formate (Dateien) für E-Books existieren, gilt es dabei, einiges zu beachten.
Von uns werden digitale Bücher in drei Formaten ausgeliefert. Die Formate sind EPUB mit DRM (Digital Rights Management), EPUB ohne DRM und PDF. Bei den Formaten PDF und EPUB ohne DRM müssen Sie lediglich prüfen, ob Ihr E-Book Reader kompatibel ist. Wenn ein Format mit DRM genutzt wird, besteht zusätzlich die Notwendigkeit, dass Sie einen kostenlosen Adobe® Digital Editions Account besitzen. Wenn Sie ein E-Book, das Adobe® Digital Editions benötigt herunterladen, erhalten Sie eine ASCM-Datei, die zu Digital Editions hinzugefügt und mit Ihrem Account verknüpft werden muss. Einige E-Book Reader (zum Beispiel PocketBook Touch) unterstützen auch das direkte Eingeben der Login-Daten des Adobe Accounts – somit können diese ASCM-Dateien direkt auf das betreffende Gerät kopiert werden.
Da E-Books nur für eine begrenzte Zeit – in der Regel 6 Monate – herunterladbar sind, sollten Sie stets eine Sicherheitskopie auf einem Dauerspeicher (Festplatte, USB-Stick oder CD) vorsehen. Auch ist die Menge der Downloads auf maximal 5 begrenzt.